LO4: Mode of address and Structure

My article is about UTC Sheffield and its growth, it talks about how much it has improved upon opening and how it plans to improve in the future. My article has a formal mode of address (teacher to pupil), this is because I wanted the article to reflect the professional atmosphere of UTC, also this article is aimed for a older audience (i.e.. parents of potential students) so I wanted to use more sophisticated language to appeal to them. At the beginning I used quite simple sentences, this was so it was easy for the audience to read and understand, in the middle and end of the article I used more complex sentences as to give the audience more information.
I used the headline 'UTC on the rise?' this is a rhetorical question and is used to get the reader interested in my article and want to know to answer to the question. I used this to grab the reader attention.
The article begins with giving information about what UTC provides, to do this I included facts which increased the unambiguity of my article (news value), this is so the audience trust what the article is saying throughout.
In the first two paragraphs I talk about who,what,where (WWWWWH), this was to give the audience information about what the article is about and get the audience interested.
The tone of my article throughout is impartial and unbiased, this is because it gives information and facts about the school but leaves the audience to decide whether they would like to apply/ believe the school is growing. At paragraph three to five of the article I talk about who,why,how (WWWWWH) this is because the audience it give the reader more information on the school and how it is growing through interviews and statements. I included statements to increase to unambiguity and make the reader trust what I was saying, these paragraphs also included complex sentences and elaborate codes as I was going more into depth with information about the school.
I ended the article by including the contact information for UTC, this was so the audience were free to contact the school for further information.
I used quite complex/compound sentence structures and elaborate language codes throughout my article, this is to attract an older audience/ parents of future students as they may be looking for a school to send their children. Also the purpose of my article is to inform, this means I would use elaborate codes and complex sentences so I could give the audience information about the school.