LO4: Regulations

One of the IPSO codes is 'Accuracy', my article sticks to these guidelines as I have taken care to not publish any content which is misleading as I have gained my information from reliable sources such as the UTC and Ofsted website. I gained the majority of my information from the interviews I had with the Principle.Another code is 'Privacy', my article abides by these guidelines as I do not disclose any information about people I have interviewed which they did not want to be published. I have also not intruded into peoples personal lives to gain information, I have only used information they have given me. When carried out one of my interviews I recorded the interviewee with a  device, they were fully aware of this and gave me consent to do so, I only used information I gained from that interview when providing quotes in my article. This sticks to the guidelines of 'Clandestine devices and subterfuge' as I did not gain information without consent.

Other guidelines I may have to stick by is W3, this is if my article is distributed online, the regulations are similar to IPOS as I would have to ensure all my content was accurate and abides my privacy codes to be published.

LO4: Mode of address and Structure

My article is about UTC Sheffield and its growth, it talks about how much it has improved upon opening and how it plans to improve in the future. My article has a formal mode of address (teacher to pupil), this is because I wanted the article to reflect the professional atmosphere of UTC, also this article is aimed for a older audience (i.e.. parents of potential students) so I wanted to use more sophisticated language to appeal to them. At the beginning I used quite simple sentences, this was so it was easy for the audience to read and understand, in the middle and end of the article I used more complex sentences as to give the audience more information.
I used the headline 'UTC on the rise?' this is a rhetorical question and is used to get the reader interested in my article and want to know to answer to the question. I used this to grab the reader attention.
The article begins with giving information about what UTC provides, to do this I included facts which increased the unambiguity of my article (news value), this is so the audience trust what the article is saying throughout.
In the first two paragraphs I talk about who,what,where (WWWWWH), this was to give the audience information about what the article is about and get the audience interested.
The tone of my article throughout is impartial and unbiased, this is because it gives information and facts about the school but leaves the audience to decide whether they would like to apply/ believe the school is growing. At paragraph three to five of the article I talk about who,why,how (WWWWWH) this is because the audience it give the reader more information on the school and how it is growing through interviews and statements. I included statements to increase to unambiguity and make the reader trust what I was saying, these paragraphs also included complex sentences and elaborate codes as I was going more into depth with information about the school.
I ended the article by including the contact information for UTC, this was so the audience were free to contact the school for further information.
I used quite complex/compound sentence structures and elaborate language codes throughout my article, this is to attract an older audience/ parents of future students as they may be looking for a school to send their children. Also the purpose of my article is to inform, this means I would use elaborate codes and complex sentences so I could give the audience information about the school.

LO4: second daft

UTC on the rise?

UTC Sheffield is a college for 14-19 year olds, which provides specialism education in either Advanced Engineering & Manufacturing or Creative & Digital Media. Students will do one of the technical specialists alongside their GCSEs or A Levels, which produces a career, focused education.

Opening in September 2013 to support technical education, an area that has been greatly devalued over the years, it does this by providing the appropriate resources and subjects, which adhere to the chosen technical qualification. Currently the UTC (and other schools like it) are trying to change the perception of technical subjects as sometimes they are not recognised in performance measure and often devalued. The UTC offers a wide range of subjects, which help students move forward with their future careers and ambitions.

A former student, Florence Gibbs-Price, who joined the UTC in 2014, stated that the environment in the UTC was a “more relaxed and mature environment” this helps students achieve high-level results as they are in productive surroundings. A unique side to the UTC is the relationship between students and teachers as they are comfortable around each other, which provides mutual respect. Florence studied Creative & Digital Media and said that it gave her the knowledge to grow in her current photography course at Lincoln Art College; this can also help her with employment as she has a vast knowledge in different sector of media meaning she has a 2-year advantage over other students.

In February 2016, the school had its first Ofsted inspection; they received a ‘Good’ rating. In the report, areas, which need most improvement, were English and Y10 Attendance, Alex Reynolds confirmed the school had improved in these areas since the inspection and continue to grow year on year. According to the Ofsted report, the UTC received a ‘Good’ rating in areas such as; quality of teaching, learning and assessment, 16-19 study programmes, personal development, behaviour and welfare. 

The current Principle, Alex Reynolds, believes UTC can give students a head start in their chosen industry as they have either a 2-year or 4-year advantage learning about the different sectors of their specialism. The UTC offers the OCR Cambridge technical qualification, this is because it offers both technical and academic content which helps students who either want to achieve a university destination or to an apprenticeship destination after leaving. Although providing a technical education 48% of students still go on to achieve a university destination and only 28% choosing an apprenticeship but this is still higher than a normal college where only around 7% of students choose an apprenticeship.

This September the second UTC Sheffield at the Olympic Legacy Park (OLP) campus opened offering specialisms in Health science, Sports science and Computing. Both UTCs operate in a similar way offering a technical qualification alongside GCSE or A Levels; this means students can do subjects across campus, which has widened the range of subjects they can offer.

For more information or if you wish to apply to the UTC Sheffield, you can enquire through the website: www.utcsheffield.org.uk.

LO4: Subediting

This is the first draft of my article which has been subedited, from this I can see I need to rewrite some sentences and add in a conclusion

LO4: first draft

UTC on the rise?

UTC Sheffield is a college for 14-19 year olds which provides specialism education in either Advanced Engineering & Manufacturing or Creative & Digital Media. Students will do one of the technical specialism alongside their GCSEs or A Levels which produces a career focused education.

 UTC opened Opening in September 2013 to support technical education, an area that is  which has been greatly devalued over the years, it does this by providing the appropriate resources and subjects which adhere to the chosen technical qualification. Currently the UTC (and other schools like it) are trying to change the perception of technical subjects as sometimes they are not recognised in performance measure and often devalued. 

A former student, Florence Gibbs-Price, who joined the UTC in its second year 2014, stated that the environment in the UTC was a “more relaxed and mature environment” this helps students achieve high level results as they are in productive surroundings. The relationship between students and teachers is an important factor in the UTCs success as they are comfortable around each other which provides mutual respect. Florence studied Creative & Digital Media and said that it gave her the knowledge to grow in her current photography course at Lincoln Art College, this can also help her with employment as she has a vast knowledge in different sector of media meaning she has a 2-year advantage over other students.

In February 2016 the school had its first Ofsted inspection, they received a ‘Good’ rating. In the report areas which need most improvement were English and Y10 Attendance, Mr Reynolds confirmed the school had improved in these areas since the inspection and continue to grow year on year. In the report they also touch on the “Business-like culture” which prepares students for future employment.

Although providing a technical education 48% of students still attend further education at university and  only 28% choosing an apprenticeship but this is still higher than a normal college where only around 7% of students choose an apprenticeship.


This is the first draft of my article, to improve my article I need to add in more information from the interviews and add a conclusion to the article.

LO3: Research

Research:


UTC Website-
The UTC opened in september 2013, had full capacity by 2014.

Alex Reynolds is the current Principle of the UTC, as promoted in 2016

Described a as "highly professional and careers-focused ethos" "students mention the atmosphere as purposeful and focused but also friendly and vibrant"

"employer led education"

"learn and relish the opportuity to concentrate on their studies along side others with similar interests"

"all students complete a technical qualification in one of two industry specialisms (either CDM or Engineering)

　
Ofsted-
Given a rating of "good"

"business-like culture" "the college successfully promotes a strong work ethic, good relationships and good behaviour"

"students develop industry skills on highly effective study programmes, which increases their chances of securing employment"

LO3: Planning content and justification of research

Source: UTC webpage

News Values: This has unambiguity as it includes detailed information, statistics and quotes.
Reference: UTCsheffield (2017) About, [Online], Available: http://www.utcsheffield.org.uk/about/   Accessed 03/04/2017
Summary: This is the UTC webpage with information about employment partnerships, school information and what they do. On this website they go on in detail about the opening on the UTC and the aspirations of the school, this also includes the Ofsted report of ‘good’ given in 2016.  This webpage talks about the different opportunities open to the students through employer events and meetings.                                                                                                                                      Justification: This source is good to use because it includes a lot of statistics and quotes which I can include I my article, this will increase the unambiguity of my article. This source is reliable as it come straight from the UTC website.

Source: Article from YorkshireLife

News Values: This has unambiguity as it includes detailed information, statistics and quotes.
Reference: Yorkshirelife (2014) ‘UTC Sheffield celebrates first birthday’, Yorkshirelife,[online] available:http://www.yorkshirelife.co.uk/education/utc_sheffield_celebrates_first_birthday_1_3792074  Accessed 03/04/2017
Summary: This is an article from the Star, this talks about different things the school has to offer. This article is used to advertise the first birthday of the UTC. This article includes statements of the students at UTC which I can use in my article. In this article it touches on the progress made at the school through its first year, this is interesting to compare this article to statements and statistics I find of recent progress.
Justification: The information in this article is important as it includes lots of statements from students and the head principle about the progress of the school, this is interesting because it relates to my article directly although I am doing mine much later.

Source: A Ofsted report from 2016

News Values: This has unambiguity as it has detailed information of the school and ratings of the school
Reference: Ofsted (2016) school inspection report’ [online] , Available: https://reports.ofsted.gov.uk/inspection-reports/find-inspection-report/provider/ELS/139695   Accessed 05/04/2017
Summary: This is the Ofsted report from 2016, this was the first report they receive. This Ofsted report goes into detail about the quality of the school and the structure of the school. This includes a section on how the school can improve, this would be interesting to see if they have acted on the improvements given. This is a good source because it goes into detail about different aspects of the school which I can include.
Justification: This includes a lot of statistics which I can include in my article. I can use this information in my interview with Mr Reynolds to see how the school have improved since the report was done. This gives a lot of statistics which increases the unambiguity.

Planning my article:

LO3: Primary Research Evidence

Primary research
Interview with Mr Reynolds (primary definer)- I want to interview the principle of UTC to get an aspect of how it is growing and how it plans to grow further. I will question him about the growth since the opening and since the Ofsted report. I want to do this as he is a credible source to interview.

Interview with former student (primary definer)-I want to get a student’s aspect of the school and how they feel it has improved overtime. I will ask the student what made them want to join UTC and how it has benefited them.

Former student questions:

1.What made you move to UTC Sheffield from your previous school?

2.Where have you moved now?

3. when did you move to UTC?

4. what specialism did you take at UTC? has this helped with your further studies at Lincoln Art College?

6. What do you want to do in the future for a career? Has UTC helped you decide that?

6. How has the school grown since you moved? if so, what areas?

7. How could the school improve and move forward in the future?

8. What were your favourite subjects at UTC?

9. What did you enjoy most about the school?

10. How do you feel about the new UTC2 opening (OLP)? Do you think it will help UTC1?

Former student answers:

1. It gave me more options in terms of subjects, for example photography and media which was not offered at my previous school. It also seemed like a more relaxed and mature environment and I felt like I would be treat more like an adult.

2. Lincoln Art College CHT

3. I moved to UTC in September of 2014.

4. I took CDM, photography and art. These subjects abled me to get onto my course and gave me basic knowledge which then helped me grow on my current course. 

5. UTC made me realise my love photography and I hope I can eventually peruse a career in portrait photography. 

6. I know more people are aware of the school and wish to apply for a better future. 

7. I think they could improve by paying more attention to the students and their wants and needs. 

8. My favourite subjects were art, maths, photography and media. I did enjoy most subjects though because the relationships between me and my teachers meant I felt comfortable and had fun in my lessons. 

9. I enjoyed the whole experience. In lessons I learnt things I wouldn't have learnt in my previous school. I liked how comfortable the teachers and students were towards each other, meaning there was mutual respect. I also made a lot of great friends who I am still in contact with today, and hope to be in the future. 

10. I think it will allow students to do more of what they want, being able to take classes in both UTCs. It also gives people in the area of Sheffield a wider range of choices without having to look outside the area or go to a more traditional school/ college. 

Principle questions:

Questions for interview:

1.What is different about the UTC compared to other schools?

  - curriculum as normally technical subjects have become devalued which is a struggle.

- another struggle is that subjects like arts aren't as recognised in the performance measures.

- UTCs have been put up to support technical education as they have all the resources needed to do this unlike other schools.

- its still broad curriculum but that means they can invest focus directly into certain subjects which adhere to the technical qualification.

-destination focused

-14-19 sart

2.How do the students chosen specialisms help them in the future careers?

 - students have an advantage over other students because they start either 2 or 4 year advantage doing that specialism.

- when you do an interview the conversation you have with an employer it can be more in-depth than a regular student because they have that knowledge.

- you do a broad spectrum of a specialism so you can decide what you like and don't like.

3.Since the Ofsted inspection, how have you improved?

  -self-reflect

-English results have improved

-areas for development : English-improved on

                                             attendance- the attendance is measured against less students

4.Has the school changed since you became Principle?

 - staff changes

-expanding leadership capacity

- second utc, staff working over both sectors

-expanded a-level options

-national level support

5.Are students more likely to do an apprenticeship or go to university after leaving?

-statically 48% went to university

- 28% went on to an apprenticeship (normal school 7% do apprenticeships)

- apprenticeship numbers are going up due to the improvement of them.

6. What subjects can students do along side their A-Levels? Why these subjects?

 -OCR Cambridge technical, they have both technical and academic content.

7. What are the pass rates for GCSE and A-Level subjects?

 Alevel: maths- 94%

              further maths- 100%

               English- 100%

                physics- 91%

                chemistry-100%

               creative writing- 100%

               fine art- 100%

               overall pass rate- 94%. 22% A*-B. 54% A*-C.

GCSE: English- 66%
            Maths-79%
            Science- 72%

8. How does the school prepare students for their future jobs?
-career focused
-every lesson you find out different parts of the sector they enjoy or not.

9.How has the opening of OLP UTC impacted the school?

 - grown the amount of alevels that are available

10. How does the school plan to grow in the future?

Principle answers:

1.

LO3: Planning the article*

Final idea:

I am choosing idea 3 about the progress of UTC. In this article i want to include statistics of the schools progress and interviews about the growth of the school,  By writing this article I could attract more students and employer to make links with UTC which could benefit them as well. In my article I will talk about what the UTC does, what specialisms they do, the links with employers, how they have grown from the beginning, and their plans to grow in the future. This topic is interesting to me as I have attended UTC since 2014 so visually seen the progress of the school and I have a lot of knowledge about the school.

I would like to investigate the opinion of the school through different levels of superiority, gaining sources from people such as students to teachers to the principle. This story is also very accessible to me and easy for me to gain sources to use in my article which could increase the accuracy of my article as I will have a lot of interviews and sources to use. Another reason for wanting to do this article is because it is an interesting talking point following the recent opening of the UTC2, this means my audience would be interested in hearing about the growth/progress of the original UTC Sheffield. To gain statistic information I will look through Ofsted reports, gain grade statistics from the school and I would look at employer ratings and links, this could interest an audience if they are thinking of applying to the school this could make up their mind.

LO3: Evaluating research techniques

• evaluating sources and information
• reliability (eye-witnesses? authority figure? experts? primary/secondary researches?)
• relevance  (Worthiness)
• accuracy (truthfulness/ Cross reference sources)
• validity (is the information valid to the topic?)
• accessibility- (how accessible is the information needed)
• quality- (how good is the information gained? will it help write about a topic?)
• cost effective

Booleans- use specific characters to narrow down a search ( '+'  '-')

LO3: Research techniques

Primary definer:
Individuals who have power, expert or academic knowledge and/or control whom news institutions use as a source of information to support an argument. Articles will often quote primary definers to add credence to a point of view.

Secondary definer: 
Individuals, often public, who provide opinions. public opinions. it is used in articles to aim at a mass audience to convey populist point of view. this sort of opinion can be gathered quickly on social media.


Questions:

What is your opinion on the disappearance of Madeleine McCann?
Why do you think this?
Should tax payers money be used to carry on the investigation?
What is your opinion of the McCann family?
Do you think they should pay to carry on the search?

Crowd sourcing- gaining input from the public through a callout (information callouts)
Web sources (academic work vs popular opinion)
Observation (focus, recording, evidencing)

LO3: Be able to research and prepare content for an article (News Values)

News Values:
How much worth a story has to the audience and the gatekeeper. The news story has to meet a certain criteria in order to get published, this has to be in the public's interest.
different news values:

Frequency (how often is it in the news) Barack Obama is mainly reported on his presidency but also reported on where he went to eat, what his wife wears, where he goes on holiday.
http://www.dailymail.co.uk/news/article-4301736/Barack-Obama-enjoys-red-wine-NYC-restaurant-Carbone.html
Threshold (amount of superlatives or clear hyperbole of statement)
unambiguity (looks like they know the facts, mode of address, WWWWWH)
http://www.bbc.co.uk/sport/rugby-union/39243644
meaningfulness and newsworthiness http://lifestyle.one/heat/celebrity/news/gemma-collins-sparks-engagement-rumours/  'Gemma Collins is apparently back with her ex and sparks engagement rumours' This is meaningful to heat's target audience as female are stereotypically interested in celebrity gossip and rumours. Also the age demographic would be teenagers, maybe who see Gemma Collins as ideal self or partner and aspire to be like her.
consonance (agreement of ideology/meaning) http://www.dailymail.co.uk/news/article-4307446/Madeleine-McCann-detectives-search-resort-worker.html This sparks an interest in my because I belief that the family and people around Madeleine McCann have kept secrets. I was interested in this article because it reflects my views on the McCann and that they shouldn't be given so much tax payer money to search this far on.
unexpectedness  (when something is strange and unexpected to be reported on)https://www.thesun.co.uk/living/3071810/britains-tallest-couple-add-twin-boys-to-their-lofty-brood-who-measure-in-at-2ft-9in-at-just-17-months-old/
reference to elites (politicians, royal, film stars, musicians, sport)personalities)   https://www.thesun.co.uk/news/3072111/princess-diana-lover-james-hewitt-denies-prince-harrys-biological-father/
personalisation how the article connects you to a topic through personalisation. https://www.thesun.co.uk/tvandshowbiz/3073905/george-michael-leaves-his-10m-london-pad-to-his-favourite-older-sister/ by using the word 'favourite' it makes the reader feel like they know more about George Michael
negativity http://www.dailymail.co.uk/news/article-4307866/Photos-emerge-remains-deadly-Christmas-Eve-blaze.html




http://www.dailymail.co.uk/news/article-4307446/Madeleine-McCann-detectives-search-resort-worker.html (consonance, personalisation, negativity, frequency, unambiguity)

News values article

KTA 1 LO2: feedback

LO2: final submission of news article analysis

• An article from the Daily Mail:

'Boy,10, crushed to death by in Topshop 'was killed by falling till display', prompting company to remove them from 300 stores across the country'

This was published on the 15th of February 2017. 

The article is about a boy who was crushed to death in a Topshop store by a white table display by the tills, this had happened as they were not correctly fixed onto the floor as they should have been. The article is quite balanced as it repeatedly says the incident was an accident but also mentions the fault of Topshop for not fitting them properly.

The purpose of this article is to inform and report to the audience about the boys death, this is shown as there is a lot of facts and quotes, which is used to tell the reader about an incident has happened. 'The heavy white barriers are located where customers queue for the tills and tend to contain jewellery, socks, gloves, hats, hair accessories and often sweets' this is used to inform the reader exactly what had happened and what had feel on him, this could also inform readers with young children to be careful around these barriers as some are still in stores. 'Kaden was knocked unconscious shortly after 4pm and, despite paramedics’ efforts at the scene, he was pronounced dead at hospital within the hour' This are facts used in the article to strengthen the accuracy to again inform the audience of the incident. ‘Kaden only ever made me laugh and smile' this phrase is used to create empathy with the audience and learn more about the boys personality.

The tone of this article is impartial, this is because it shows both sides of the story and is unbiased throughout, they repeat the word 'accident' throughout the article but also included how this incident happened as it was because of the display not being fixed to the floor properly. The article also has a elegiac tone as the article expresses sadness when talking of his death, using words such as 'crushed' and 'truly missed'.

In this article they use emotive language with words such as 'loved' and 'missed' to create empathy with the audience about the boys death, this help the audience to connect with the article more.
The Daily Mail also creates a juxtaposition in the article as the article starts off quite negative and sad by using words such as 'death' 'catastrophic' but then switches to more emotive language such as 'laugh and smile' 'sweetest boy'
Repetition of the word 'accident', this is used to inforce on the reader that it was an accident and was not intention which could have been used to avoid slandering Topshop as they want the article to be unbiased.

In this news article I can see that simple sentences are mostly used at the beginning of the article, these involve restricted codes. 'At the time of the tragedy Kaden was shopping with his aunt Chantelle who paid tribute to him today' this simple sentence was used at the beginning of the article, words such as 'tragedy' is restricted codes, this is so the article is easy to understand for the reader and help the reader understand the situation.
In the middle and end of this article I can see there are compound and complex sentences included elaborate codes. 'Reading Borough Council said: 'As the enforcing authority for health and safety within retail premises, we will be working closely with the police, who are at present leading on the investigation.' this complex sentence was at the end of the article and includes elaborate codes such as 'premises' and 'enforcing'.

At the beginning of the article it gives information on the incident and the boy effected 'The family of a 10-year-old who was killed by a falling till display in Topshop have paid tribute to their 'loving, cheeky, energetic' boy who wanted to become a teacher.' This is used to initially inform the reader about the article and make them want to read on. In the middle of the article they gain statements from family and friends of Kaden to create empathy with the reader, this makes the reader want to read on as they feel connected to the article. 'Kaden was a loving, cheeky, energetic boy whose death will leave a huge empty hole in the lives of everybody that knew him. Our house feels empty without him.'. Finally at the end of the article they get statements from officials and talk about what actually happened that day, this is to make sure they fully inform the reader of the incident 'A Health and Safety Executive spokesman said as the incident happened on retail premises, it was an issue for the local council and that it would not yet be investigating'
This article uses quite short paragraphing when delivering facts/information about this incident, this links to the purpose of the article as it is to inform and report as it gives information which is needed quickly.

This article brings to light the importance of health and safety when dealing with the public, this is because if health and safety regulations had been followed and the stand had been fixed to the ground then this incident could have been prevented. The big chain franchise failed to follow simple health and safety regulations, this makes me question whether other shops do the same and put the public at risk due to laziness and lack or responsibility. I am surprised the daily mail incudes such emotive language when talking about the boy, this is because most news articles are about information/facts rather than an emotive story although I so agree with the way they did this because this way it is less hurtful to the family if they were to read this.

• An article from The Guardian:

‘Number of pupils failing to get first choice of school expected to rise’.

This was published on 1^st March 2017.

This article is about how many children moving up to secondary school will get into their first choice school, this is because the percentage of pupils getting into their first choice has been falling over the years. The purpose of this article is to inform readers about this problem, this is because the main audience of this article would be ABC1 older people (maybe parents) so it is used to inform them about this problem. By informing the reader of this it could prepare them for the news they may be receiving in order to have backup plans in place. ‘Last year 84.1% of pupils were offered a place at their first choice of secondary, down 0.1 of a percentage point from 2015’ These statistics inform the reader about the decline of percentage of students getting into their first choice.

The tone for the article was impartial, this is because it doesn’t put the blame of the decreasing numbers on anybody. This article just gives facts and an unbiased view of the subject. Also as this is a widely read newspaper and is also aimed at an ABC1 audience it doesn’t include any colloquial terms.

‘Number of pupils failing to get first choice of school expected to rise’ This headline may attract an audience as it is quite harsh, using words such as ‘failing’ this has negative connotations towards the children, although the article is quite unbiased which creates a juxtaposition between the headline and the article.

The whole way through this article includes complex sentences ‘These secondaries are significantly more “socially selective” than the average state school, admitting around 9.4% of pupils eligible for free school meals – a key measure of poverty, compared with 17.2% attending the average state school’ this is because the audience would be quite educated and would be able to understand complex sentences and language. As this article is aimed at a ABC1 older audience it uses slightly more elaborate language codes and larger size paragraphing as they audience is able to understand the information they are given easier.

This article also uses statements to state facts, this makes the story more reliable to the audience ‘gave less than 75% of applicants their first-choice school, while 69% of applicants in London received their first choice. Hammersmith and Fulham placed 16.2% of applicants in a “non-preferred” school'. This makes the reader want to read on as they trust what the article is saying.'These secondaries are significantly more “socially selective” than the average state school' this statement is used to reach out to the ABC1 audience they are targeting as most of their children will go to private schools due to their class and disposable income,  “socially selective” this is used to ensure they are not being offensive to anyone or school talked about in the article which may be socially selective.

This article starts of by offering statistics about how many students are missing out on their first choice secondary school 'The problem is expected to be worse than last year due to an increase of 16,000 applicants.' This instantly makes the reader trust what the article is saying as they are providing accurate statistics. In the middle and end of the article it uses quotes from the officials , again the guardian did this to increase the accuracy of the article and the information given. 'he said. “Schools are facing a £3bn shortfall in funding by 2019, with 98% set to be worse off at a time when costs are rising and pupil numbers are growing. With the massive increase in pupil numbers and over-stretched budgets, we cannot afford inefficiency and conflict.”

This article shows the problem parents and students are facing when trying to get into their first choice schools, the article is used to educate and inform the reader of these problems. This article doesn't have any bias, it only talks about the statistics for it and bringing attention for this problem . 

• An article from Ok magazine:

‘Jeremy McConnell's dad tragically dies just days after he reunited with new born son Caben-Albi’. Published at March 4^th.

This article is about Jeremy McConnell’s dads death after meeting his new born son, this article also touches upon other death in his family and his relationship with the mother, Stephanie Davis. McConnell's father died on the 3rd of march 2017 due to a battle with cancer. also the article briefly touches upon the death of him mother, brother and sister in 2005 just months apart.

The article is used to inform the audience about the model’s dads death, this is because it uses facts and information about the death ‘on Friday 3^rd March 2017 Jeremy McConnell’s father passed away after a short battle with cancer’. This article is also used to entertain the audience as the article is about celebrities, later on in the article it provides gossip about Stephanie’s and Jeremy’s relationship ‘at this present time they’re co-parenting and it works’

The headline ‘Jeremy McConnell's dad tragically dies just days after he reunited with new born son Caben-Albi' this could catch the readers attention because Jeremy McConnell and the relationship with his child have been a much talked about subject recently in the gossip magazines, also the death of his dad adds a different aspect upon Jeremy because most of the recent headline have been negative about him whereas this creates sympathy. The word 'tragically' can draw the reader in as it is a strong/dramatic word.

The tone of this article is quite conversational, this is because this is more of a gossip magazine so uses more chatty language. This gossip format is used to target an C2DE female audience by using informal and restricted language codes 'And earlier today, the tattooed hunk stunned his fans' the word 'hunk' is quite informal and chatty. Also this article uses an elegiac tone when talking about the death of his father, this is used to create empathy with the reader 'has been reported that the 27 year old’s dad tragically passed away just yesterday'.

This article uses a simple structure throughout, this is because the target audience for this magazine in C2DE and they use simple sentences so it is easier to understand. Also they used restricted language codes to reach to this audience. The article is quite short with lots of images and short paragraphs, this a popular convention of gossip magazines and can be related to the C2DE audience as it is easier to understand in this format.

This article starts with the facts of the story (when he died, age etc.) 'On Friday 3rd March 2017 Jeremy McConnell’s father passed away after a short battle with cancer' this creates unambiguity for the reader as they are getting facts and information straight away. Also I the beginning and middle of this article it uses emotive language when talking about the death of his father, this could have been used to connect with the reader and make them want to read more 'tragically passed away'. By the end of the article they begin to talk about his relationship with his child's mother and talk about his child, this is because it is a gossip magazine so would want to talk about this subject as it was a big talking point of the time "Together they’re discussing Caben’s wants and needs and deciding what’s best."

• an article from The Mirror:

"Hero pitbull saves kid as mum 'tries to drown brothers in river after declaring: "I have to drown my babies"'. Published 3rd of March 2017

This article is about a mother who tried to drown her two children when a dog attacked her saving one of the boys lives. This happened in Australia, Murray river. This occurred as the mother was unstable have had only recently been released from prison. After this event the mother handed herself into police and is being changed with the murder of one of her sons.

The purpose of this article is to inform and report, this is shown by the backs stated and information given. The article says 'A young boy escaped his mother as she tried to drown him and a sibling as a dog intervened and attacked her, a court has heard.' this is informative to the audience as it says 'a court heard' meaning it is factual information.

The headline of this article "Hero pitbull saves kid as mum 'tries to drown brothers in river after declaring: "I have to drown my babies" the title grabs the readers attention with the word 'Hero' and it makes the reader want to read on. also by using a quote in the headline it increases the unambiguity as the reader can see the information straight away.

The structure of this article begins with a quote from court, this would instantly hook the audience as they can see it is a serious incident 'A young boy escaped his mother as she tried to drown him and a sibling  as a dog innerved and attacked her, a court herd'. In the middle of the article it states facts about what happened in the incident, this is to inform the reader 'she then allegedly took her younger son into the water'. At the end of the article there are statements from family member talking about the situation, this creates empathy with the reader and takes some of the harsh tone away.

Although this article is on a emotional topic it still has a chatty tone, this is because the magazine are trying to reach an C2DE young audience, by using a chatty tone it makes the story easy to read for this age bracket. This article is quite short and uses short paragraphs, this is due to the C2DE audience as it is easier to understand the content in this format.
This article uses emotive language to capture the audience "Both departments failed to act and consequently we now have a grieving family."  the word 'grieving' creates empathy as it connotes a life  has been lost. Also this article uses facts and statements to inform the reader about the event 'the woman’s eldest boy, 9, survived after a dog intervened and attacked her' this informs the reader of who was involved in the incident.

There is no bias in this article as there was no one to blame for this event. although at the end of the article there is a statement "Both departments failed to act"  this is slightly blaming the police departments for not taking care of her when she left the prison but the article does not elaborate further.

Restricted language codes are used as it is aimed at a younger audience, this means that they will be able to understand what they are reading and therefor be more engaged in the story. also simple sentences are used throughout to state facts about the incident to inform the reader 'she then allegedly took her younger son into the water'.

LO2: Language analysis

5 articles to analyse with different purposes and audiences, analyse language

Elaborate codes: detailed use of language, complex use of vocabulary (guardian/wired). use formal mode of address
Restricted codes: easy to understand with vocabulary which is easy to digest (sun/heat). use informal mode of address

mode of address: formal, informal.

W: who
W: what
W: where
W: when
W: why
H: how


articles

Guardian:
Number of pupils failing to get first choice of school expected to rise ( targets an ABC1 family/ parents leftwing)
https://www.theguardian.com/education/2017/mar/01/pupils-first-choice-school-national-offer-day-england-secondaries-teachers

OK:
Jeremy McConnell's dad tragically dies just days after he reunited with new born son Caben-Albi (C2DE females)
http://www.ok.co.uk/celebrity-news/1018262/jeremy-mcconnell-caben-albi-stephanie-davis-dad-died-cancer-son-family-mum-sister-brother

Mirror: Pitbull saves boy,9, after 'mum tries to drown him in river' (C2DE younger audience)

http://www.mirror.co.uk/news/world-news/hero-pitbull-saves-kid-mum-9960908

Times: Thousands march on parliament to oppose NHS cuts (ABC1 elders rightwing)
http://www.thetimes.co.uk/article/thousands-march-on-parliament-to-oppose-nhs-cuts-0n07gsp0l

LO2 sentence stucture

Simple sentence: At the time of the tragedy Kaden was shopping with his aunt Chantelle who paid tribute to him today.

Compound: 'Further to the recent incident in Reading, as a safety precaution we have decided to remove all the till barrier units in question from our stores across the country with immediate effect.

Complex: 'Reading Borough Council said: 'As the enforcing authority for health and safety within retail premises, we will be working closely with the police, who are at present leading on the investigation.'

LO2: Newspaper language analysis

who: Kaden Reddick, 10.
what: A 10 year old boy was crushed to death in a Topshop store by a falling display.
when: first day of half term.
where: Oracle shopping centre.
why: the boy pulled on the display and it fell over.
How: the display wasn't fitted to the ground properly so when he pulled on it it fell over.

LO1 Feedback

LO1: Final submission of overview of news industry

Unit 7 Journalism: LO1 understanding the news Industry

There are lots of different sectors and types of news providers such as TV, radio, print, web, social media which offer different areas of the news.

TV news providers such as the BBCNews give scheduled news reports each day. The news reports provided by the BBC are often quite informative and focus on global news such as politics, economy and worldwide news stories. The BBC are a public service broadcaster which means they are funded by public money, because the BBC are a public service broadcaster they have to cater for the publics needs/interests (inform, educate and entertain) by include the types of news they do in their broadcast it allows them to inform and educate the audience. As the BBC covers a lot of political news it can often be politically bias, this means that they favour either the right or left wing, The BBC have been accused of being politically bias towards the right wing.

Other TV news providers such as ITV (Good Morning Britain) features more of an entertainment/gossip side of the news, here they report on global news but also celebrity gossip/interviews. TV news providers offer a range of different types of news at scheduled times or even 24hr news, this is beneficial for the audience because it allows them to get news when they want it.

The owner of The Daily Mail is a conglomerate company called Daily Mail and General Trust, they work in industries such as new, print, web and education. The Daily Mail reported on the student who killed six men at a Canadian mosque. The online article goes into detail about Alexandre Bissonnette. The online article also talks about the people killed and images of the Mosque. The Daily Mail reports that he killed these six Muslims as a terrorist attack on them because he was a pro-Trump supporter. They add in detail about the him being a pro-trump supported as they are slightly politically bias and therefore want to show this killing to be because of Donald Trump. This article also appears on the Daily Mail app, here the story is condensed but still gives considerable information about Bissonnette. The Daily Mail gives a lot of information about people’s views on Bissonnette’s personality as a lot of people who knew him called him friendly and someone who wouldn’t do this crime. BBC world news reported on the same story, this was reported as breaking news. BBC reported that six Muslims had been shot in the Quebec Mosque during evening prays, as this was reported as breaking news it means that not a lot of detail or confirmed information could have been reported. Again this news report stated that the suspect was a pro-Trump supported and this was the reason. Also with this report they included tweets from people and an interview with a journalist in Quebec.

Radio news providers such as Global News Radio, this provides informative news about current events. Global news radio is also a conglomerate company to some of the other big radio stations such as Capital FM, classic FM and heart, these radio stations often provide news as well but they are more on the entertainment/gossip side. In addition, Radio providers can tailor local news due to their location; this means they can deliver travel news/local events to the audience. Radio platform is beneficial for an audience because it can be listen to on the go/in the car whereas other platforms such as TV cannot offer.

Web news providers such as ‘Wired’ can offer a range of different news sector on their one website; this is because a range of people can access them. Wired does provide news which inform, educates and entertains through different articles. News providers that were once print news providers have converted to an online platform due to the growing use of technology. Web and Social media news is beneficial for both the audience and institution as it is instant, so new updates or stories can be added regularly.

Web 2.0 has allowed citizen journalism to be create; this is when normal people are able to report on events near them/what they have knowledge on. As this is a web news provider it allows them to imbed videos and links which otherwise would not have been available. Web 2.0 also offers instant news updates to be available when covering on going news stories as it can be instantly shared to a wide audience.

Social media news providers such as Snapchat allows a younger audience to view news sites, this is because a young audience stereotypically doesn’t read newspapers, doesn’t watch the news, doesn’t listen to news radios, by creating a different platform it allows a young audience the ability to access these news reports. Other social media sites such as Twitter has new become a news provider as it allows companies to advertise snippets on their articles/stories online, which then can be access through links on the post. The character limit on twitter means that the news companies have to pick out the most valuable points of the article to attract the audience. This again provides a platform for a young audience to view these news reports. Social media and the web is a good way to distribute news as it is easy to distribute to a wide audience, this is an advantage for the institution because it means more people (especially young people) view these news stories. A disadvantage of this however is that an audience can redistribute this content and add their own opinions on the story, this is bad as people can be quite abusive towards each other and therefor it could reflect badly on the institution who orginally ditribute it.

Print news providers such as Sun, give the audience both educational and entertaining news. The Sun often provides more entertainment/gossip news as it is aimed at a C2DE target audience and that is in their interests. Whereas Print news provides such as The Guardian offers more informative news such as political and economic news, The Guardian provide this due to their ABC1 audience. Although when delivering political news, it can sometimes be politically bias due to the type of newspaper. The Sun is a subsidiary company owned by Rupert Murdoch, the conglomerate for this is New corporation.

The New York Post is a print news provider which offers an audience local news from around the New York area, covering many news topics such as social, political, breaking news, fashion, local information, sport and business. With the growing rise of technologies print newspapers aren’t used as much as before, a lot the print news providers have made web/social media news platforms as well to keep up with the changes in technology. Print News providers are used my an older demographic, this is because they don’t have as much access to online news as younger generations.

Press agencies such as Press Association and Reuters gather news stories to sell to the big news channels. Getty images stores images that could be used in articles to sell on to big news companies such as the Sun, if they have an article but no picture to go along with it then they would buy from Getty images.

Gate keeping is when articles/information is filtered through in order to pick out the best articles to publish. The editor acts as the gatekeeper. Articles are chosen by the editor, the editor choses these based on their opinions and interests which can mean that it can become bias based on the editor’s personal experiences. Protective coverage is the way the gatekeeper’s select news to publish in order to prevent certain information reaching a mass audience. This is material that may be harmful to either figures of power (politicians/government) or the audience.

Web 2.0 allows users to produce and (re)distributing online news items through social media networks such as twitter or Facebook. Which can allow users to manipulate content according to their needs and interests, this can be a disadvantage to the institution as if offensive content is added to their articles and therefore could damage their reputation.

Unit 7 LO2 press regulations

Press regulations: Guidelines on what the press  can or cannot release.

Phone hacking scandal: tapping into celebrity phones to get gossip

Analysing newspaper