- An article from the Daily Mail:
'
Boy,10, crushed to death by in Topshop 'was killed by falling till display', prompting company to remove them from 300 stores across the country'
This was published on the 15th of February 2017.
The article is about a boy who was crushed to death in a Topshop store by a white table display by the tills, this had happened as they were not correctly fixed onto the floor as they should have been. The article is quite balanced as it repeatedly says the incident was an accident but also mentions the fault of Topshop for not fitting them properly.
The purpose of this article is to inform and report to the audience about the boys death, this is shown as there is a lot of facts and quotes, which is used to tell the reader about an incident has happened.
'The heavy white barriers are located where customers queue for the tills and tend to contain jewellery, socks, gloves, hats, hair accessories and often sweets' this is used to inform the reader exactly what had happened and what had feel on him, this could also inform readers with young children to be careful around these barriers as some are still in stores.
'Kaden was knocked unconscious shortly after 4pm and, despite paramedics’ efforts at the scene, he was pronounced dead at hospital within the hour' This are facts used in the article to strengthen the accuracy to again inform the audience of the incident.
‘Kaden only ever made me laugh and smile' this phrase is used to create empathy with the audience and learn more about the boys personality.
The tone of this article is impartial, this is because it shows both sides of the story and is unbiased throughout, they repeat the word
'accident' throughout the article but also included how this incident happened as it was because of the display not being fixed to the floor properly. The article also has a elegiac tone as the article expresses sadness when talking of his death, using words such as 'crushed' and 'truly missed'.
In this article they use emotive language with words such as
'loved' and
'missed' to create empathy with the audience about the boys death, this help the audience to connect with the article more.
The Daily Mail also creates a juxtaposition in the article as the article starts off quite negative and sad by using words such as
'death' 'catastrophic' but then switches to more emotive language such as
'laugh and smile' 'sweetest boy'
Repetition of the word
'accident', this is used to inforce on the reader that it was an accident and was not intention which could have been used to avoid slandering Topshop as they want the article to be unbiased.
In this news article I can see that simple sentences are mostly used at the beginning of the article, these involve restricted codes.
'At the time of the tragedy Kaden was shopping with his aunt Chantelle who paid tribute to him today' this simple sentence was used at the beginning of the article, words such as 'tragedy' is restricted codes, this is so the article is easy to understand for the reader and help the reader understand the situation.
In the middle and end of this article I can see there are compound and complex sentences included elaborate codes.
'Reading Borough Council said: 'As the enforcing authority for health and safety within retail premises, we will be working closely with the police, who are at present leading on the investigation.' this complex sentence was at the end of the article and includes elaborate codes such as
'premises' and
'enforcing'.
At the beginning of the article it gives information on the incident and the boy effected
'The family of a 10-year-old who was killed by a falling till display in Topshop have paid tribute to their 'loving, cheeky, energetic' boy who wanted to become a teacher.' This is used to initially inform the reader about the article and make them want to read on. In the middle of the article they gain statements from family and friends of Kaden to create empathy with the reader, this makes the reader want to read on as they feel connected to the article.
'Kaden was a loving, cheeky, energetic boy whose death will leave a huge empty hole in the lives of everybody that knew him. Our house feels empty without him.'. Finally at the end of the article they get statements from officials and talk about what actually happened that day, this is to make sure they fully inform the reader of the incident
'A Health and Safety Executive spokesman said as the incident happened on retail premises, it was an issue for the local council and that it would not yet be investigating'
This article uses quite short paragraphing when delivering facts/information about this incident, this links to the purpose of the article as it is to inform and report as it gives information which is needed quickly.
This article brings to light the importance of health and safety when dealing with the public, this is because if health and safety regulations had been followed and the stand had been fixed to the ground then this incident could have been prevented. The big chain franchise failed to follow simple health and safety regulations, this makes me question whether other shops do the same and put the public at risk due to laziness and lack or responsibility. I am surprised the daily mail incudes such emotive language when talking about the boy, this is because most news articles are about information/facts rather than an emotive story although I so agree with the way they did this because this way it is less hurtful to the family if they were to read this.
‘Number of pupils
failing to get first choice of school expected to rise’.
This was published
on 1st March 2017.
This article is about how many children moving up to
secondary school will get into their first choice school, this is because the
percentage of pupils getting into their first choice has been falling over the
years. The purpose of this article is to inform readers about this problem,
this is because the main audience of this article would be ABC1 older people
(maybe parents) so it is used to inform them about this problem. By informing
the reader of this it could prepare them for the news they may be receiving in
order to have backup plans in place. ‘Last
year 84.1% of pupils were offered a place at their first choice of secondary,
down 0.1 of a percentage point from 2015’ These statistics inform the
reader about the decline of percentage of students getting into their first choice.
The tone for the article was impartial, this is because it
doesn’t put the blame of the decreasing numbers on anybody. This article just
gives facts and an unbiased view of the subject. Also as this is a widely read
newspaper and is also aimed at an ABC1 audience it doesn’t include any
colloquial terms.
‘Number of pupils
failing to get first choice of school expected to rise’ This headline may
attract an audience as it is quite harsh, using words such as ‘failing’ this
has negative connotations towards the children, although the article is quite
unbiased which creates a juxtaposition between the headline and the article.
The whole way through this
article includes complex sentences
‘These secondaries are significantly more “socially selective” than the average
state school, admitting around 9.4% of pupils eligible for free school meals –
a key measure of poverty, compared with 17.2% attending the average state
school’ this is because the audience would be quite educated and would be
able to understand complex sentences and language. As this article is aimed at a ABC1 older audience it uses slightly more elaborate language codes and larger size paragraphing as they audience is able to understand the information they are given easier.
This article also uses
statements to state facts, this makes the story more reliable to the audience ‘gave less than 75% of applicants their
first-choice school, while 69% of applicants in London received their first
choice. Hammersmith and Fulham placed 16.2% of applicants in a “non-preferred”
school'. This makes the reader want to read on as they trust what the article is saying.'These secondaries are significantly more “socially selective” than the average state school' this statement is used to reach out to the ABC1 audience they are targeting as most of their children will go to private schools due to their class and disposable income, “socially selective” this is used to ensure they are not being offensive to anyone or school talked about in the article which may be socially selective.
This article starts of by offering statistics about how many students are missing out on their first choice secondary school 'The problem is expected to be worse than last year due to an increase of 16,000 applicants.' This instantly makes the reader trust what the article is saying as they are providing accurate statistics. In the middle and end of the article it uses quotes from the officials , again the guardian did this to increase the accuracy of the article and the information given. 'he said. “Schools are facing a £3bn shortfall in funding by 2019, with 98% set to be worse off at a time when costs are rising and pupil numbers are growing. With the massive increase in pupil numbers and over-stretched budgets, we cannot afford inefficiency and conflict.”
This article shows the problem parents and students are facing when trying to get into their first choice schools, the article is used to educate and inform the reader of these problems. This article doesn't have any bias, it only talks about the statistics for it and bringing attention for this problem .
‘Jeremy McConnell's
dad tragically dies just days after he reunited with new born son Caben-Albi’. Published
at March 4th.
This article is about Jeremy McConnell’s dads death after
meeting his new born son, this article also touches upon other death in his
family and his relationship with the mother, Stephanie Davis. McConnell's father died on the 3rd of march 2017 due to a battle with cancer. also the article briefly touches upon the death of him mother, brother and sister in 2005 just months apart.
The article is used to inform the audience about the model’s
dads death, this is because it uses facts and information about the death ‘on Friday 3rd March 2017 Jeremy
McConnell’s father passed away after a short battle with cancer’. This
article is also used to entertain the audience as the article is about
celebrities, later on in the article it provides gossip about Stephanie’s and
Jeremy’s relationship ‘at this present
time they’re co-parenting and it works’
The headline ‘Jeremy McConnell's dad tragically dies just days after he reunited with new born son Caben-Albi' this could catch the readers attention because Jeremy McConnell and the relationship with his child have been a much talked about subject recently in the gossip magazines, also the death of his dad adds a different aspect upon Jeremy because most of the recent headline have been negative about him whereas this creates sympathy. The word 'tragically' can draw the reader in as it is a strong/dramatic word.
The tone of this article is quite conversational, this is because this is more of a gossip magazine so uses more chatty language. This gossip format is used to target an C2DE female audience by using informal and restricted language codes 'And earlier today, the tattooed hunk stunned his fans' the word 'hunk' is quite informal and chatty. Also this article uses an elegiac tone when talking about the death of his father, this is used to create empathy with the reader 'has been reported that the 27 year old’s dad tragically passed away just yesterday'.
This article uses a simple structure throughout, this is because the target audience for this magazine in C2DE and they use simple sentences so it is easier to understand. Also they used restricted language codes to reach to this audience. The article is quite short with lots of images and short paragraphs, this a popular convention of gossip magazines and can be related to the C2DE audience as it is easier to understand in this format.
This article starts with the facts of the story (when he died, age etc.) 'On Friday 3rd March 2017 Jeremy McConnell’s father passed away after a short battle with cancer' this creates unambiguity for the reader as they are getting facts and information straight away. Also I the beginning and middle of this article it uses emotive language when talking about the death of his father, this could have been used to connect with the reader and make them want to read more 'tragically passed away'. By the end of the article they begin to talk about his relationship with his child's mother and talk about his child, this is because it is a gossip magazine so would want to talk about this subject as it was a big talking point of the time "Together they’re discussing Caben’s wants and needs and deciding what’s best."
- an article from The Mirror:
"Hero pitbull saves kid as mum 'tries to drown brothers in river after declaring: "I have to drown my babies"'. Published 3rd of March 2017
This article is about a mother who tried to drown her two children when a dog attacked her saving one of the boys lives. This happened in Australia, Murray river. This occurred as the mother was unstable have had only recently been released from prison. After this event the mother handed herself into police and is being changed with the murder of one of her sons.
The purpose of this article is to inform and report, this is shown by the backs stated and information given. The article says
'A young boy escaped his mother as she tried to drown him and a sibling as a dog intervened and attacked her, a court has heard.' this is informative to the audience as it says '
a court heard' meaning it is factual information.
The headline of this article
"Hero pitbull saves kid as mum 'tries to drown brothers in river after declaring: "I have to drown my babies" the title grabs the readers attention with the word
'Hero' and it makes the reader want to read on. also by using a quote in the headline it increases the unambiguity as the reader can see the information straight away.
The structure of this article begins with a quote from court, this would instantly hook the audience as they can see it is a serious incident '
A young boy escaped his mother as she tried to drown him and a sibling as a dog innerved and attacked her, a court herd'. In the middle of the article it states facts about what happened in the incident, this is to inform the reader '
she then allegedly took her younger son into the water'. At the end of the article there are statements from family member talking about the situation, this creates empathy with the reader and takes some of the harsh tone away.
Although this article is on a emotional topic it still has a chatty tone, this is because the magazine are trying to reach an C2DE young audience, by using a chatty tone it makes the story easy to read for this age bracket. This article is quite short and uses short paragraphs, this is due to the C2DE audience as it is easier to understand the content in this format.
This article uses emotive language to capture the audience
"Both departments failed to act and consequently we now have a grieving family." the word '
grieving' creates empathy as it connotes a life has been lost. Also this article uses facts and statements to inform the reader about the event
'the woman’s eldest boy, 9, survived after a dog intervened and attacked her' this informs the reader of who was involved in the incident.
There is no bias in this article as there was no one to blame for this event. although at the end of the article there is a statement
"Both departments failed to act" this is slightly blaming the police departments for not taking care of her when she left the prison but the article does not elaborate further.
Restricted language codes are used as it is aimed at a younger audience, this means that they will be able to understand what they are reading and therefor be more engaged in the story. also simple sentences are used throughout to state facts about the incident to inform the reader '
she then allegedly took her younger son into the water'.
